Wikinomics - Tapscott and Williams

Wikinomics is based on the idea that the internet is more than just connectivity, the real value of the internet today lies in connecting people and organizations together through blogs, Wikis, chatrooms and social networks. Mass collaboration is encouraging consumers, employees, suppliers, partners and competitors to share information and ideas.
Tapscott and Williams refer to the emerging paradigm, “Wikinomics.”  The building blocks of Wikinomics are openness, peering, sharing and acting globally. Companies will find it increasingly necessary to open themselves up to ideas from outside their boundaries. Companies can now think more globally by connecting through the idea of  “Wikinomics.”

The authors examine seven different themes in the book:

• Peer pioneers – people coming together to work on projects.
• Ideagoras – tapping ideas from outside
• Prosumers – the blurring of distinction between producers & consumers
• New Alexandrians – initiatives to share knowledge for the benefit of the community.
• Platforms for participation – opening up platforms to allow the larger community to take part.
• The global plant floor – Involving people and entities across the world in the production process

The Wiki workplace – Breaking down of vertical hierarchies and increasing collaboration between people working in an organization.

Examples of business' like these are Amazon, itunes, e-bay, love film etc.