Michael Wesch "Cultural Inversion"

Michael Wesch is an anthropologist and has a theory about cultural inversion, and how the world is changing due to this online age we are in. And something like Youtube is mentioned heavily in his resarch, it is difficult to understand what this phenomonom is and who it is for, as it consists of both user generated content and commercial media content. it both challenges commercial media and is exploited by it.
Michael Wesch believes that it has resulted in a loss of community, however it has dveloped a virtual online community instead, where as people can express themselves through things such as a Vlog, in a way they would not in the real world, people have developed a networked individualism, although they are alone when creating these Vlogs, they are being watched by so many.